At Intuit, a way that we hold ourselves accountable to our mission to power prosperity around the world is to set measurable True North Goals to deliver for four key stakeholders. Our True North stakeholders are employees, customers, communities, and shareholders. We set ambitious True North goals to drive diversity, equity, and inclusion (DEI) initiatives for our employees and corporate responsibility (CR) initiatives for the communities we serve. Today, we’re giving a glimpse into how we delivered on these goals during fiscal 2024.
Employee True North Goals
At the foundation of our culture is an enduring commitment to DEI, which fosters a workplace where employees can do the best work of their lives, and help us better serve our diverse customers and fulfill our mission of powering prosperity for all. Our “Stronger Together” value emphasizes that diverse perspectives fuel innovation. A core element of our employee True North Goal is representation, a measurement we believe monitors our efforts to attract and develop the broadest pool of top talent, ensuring that individuals from all backgrounds have an equal opportunity to be employed and succeed at Intuit. While these goals align with our long-term vision of a workforce that reflects the diversity of our customers, they’re aspirational and we don’t set quotas or make employment decisions based on an individual’s identity.
- We ended FY24 with 34.1% representation for women in technology roles globally.1 We maintained representation (flat year-over-year) but fell short of our FY24 ambitious goal of increasing this representation to 37%. Our work on this goal over the years places Intuit above many of our industry peers through our continued investment in our Tech Women @ Intuit community and other efforts.
- At the end of FY24, 16.5% of our US workforce self-identified as coming from underrepresented racial groups (URGs).1, 2 This represents a year-over-year increase of 0.2% and follows steady increased over the past three fiscal years, but we did not achieve our ambitious FY24 goal of increasing representation of URGs to 18%.
We are proud of the progress we have made over time and are committed to attracting, retaining and developing a workforce that reflects that diversity of our customers. For more information about Intuit’s DEI strategy, please visit our DEI web page.
Community True North Goals
We believe everyone deserves the opportunity to prosper. This belief is combined with our passion to make an impact on the world around us—especially for those who need it most—and is reinforced by our “We Care and Give Back” value. Our CR strategy is focused on three core areas: job creation to provide economic opportunities, job readiness to better prepare individuals for their financial futures, and a positive impact on climate.
Job creation
- In the past fiscal year, we supported 18,198 seasonal and year-round jobs in underserved communities. While this is just shy of our goal of 18,900 jobs, the jobs generated $202M of economic impact to underserved communities, exceeding our FY24 goal of $195M. For FY24, increases in job efficiency reduced the number of jobs required to support our customers through our Prosperity Hub program.
Job readiness
- Our innovative education programs have helped 4.8M students be better prepared for jobs and their financial futures by the end of FY24,3 exceeding our goal of 3.6M. Our programs are designed to spark economic prosperity by preparing students for jobs of the future, increasing educational equity, and teaching finance and durable skills. We continue to partner with underserved school districts across the country, and we introduced our Food Truck Program—a free work-based program to provide hand-on training in running a business in high schools—to five districts in FY24.
Positive impact on climate
- We’ve helped reduce 614K metric tons (MT) of carbon emissions in underserved communities as of the end of FY24,4 exceeding our Climate Positive Program goal of 600K MT. With a holistic approach to climate and sustainability, we’re driving initiatives both internally within our operational footprint as well as externally in support of the communities we serve. Our support of the Coalfield Solar Fund continues to be an innovative approach to expanding clean energy to communities in West Virginia and Virginia, while providing apprenticeship and educational opportunities. We also expanded our partnership with The Farmlink Project to redirect surplus produce that would have been wasted, which reduced emissions and provided over 8M meals to underserved communities in Los Angeles, Calif.
Our commitment to our communities and our planet is steadfast. We remain focused on executing this critical work and achieving our long-term goals. For more information about Intuit’s CR strategy, please visit our CR web page.
These highlights are just a sampling of the important work taking place across the company. We plan to publish a comprehensive update of our True North Goals in early 2025 as part of our reimagined Stakeholder Impact Report. In that report, we’ll share more details and provide more transparency across all four stakeholder True North Goals—where we are doing well, where we may be falling short, and how we’re evolving our environmental, social, and governance strategies to drive toward leadership across each area. In the meantime, we encourage you to visit the Intuit Corporate Responsibility and Diversity, Equity and Inclusion web pages to read more about our plans, programs, and progress.
1 Demographic percentages do not include employees in Intuit’s Credit Karma group, as those employees are in a separate human capital management system.
2 For purposes of True North Goals, “underrepresented racial groups” includes Black/African American, Latino/Hispanic, Native American, Native Alaskan, and Hawaii Native.
3 Job readiness data is cumulative since FY20.
4 Positive impact on climate data is cumulative since FY19.