Written By Sasan Goodarzi Chief Executive Officer

Intuit is on a mission to power prosperity around the world. Under CEO Sasan Goodarzi’s leadership, Intuit has transformed from a tax and accounting platform company into an AI-driven expert platform company. Intuit’s data and artificial intelligence is used across the company to spark innovation and create ‘done-for-you experiences’ across its platform. Sasan’s leadership and operational effectiveness drives Intuit’s vision to deliver end-to-end consumer and business platforms designed to fuel customer success.

Since becoming CEO in 2019, Intuit has seen record revenue growth and earned recognition from Fortune, Forbes, Fast Company, and others as a leader in AI innovation and as one of the world's top places to work. In 2024, Intuit was ranked #3 on Forbes’ America’s Best Companies list and on Fortune’s America’s Most Innovative Companies list. The company has also been praised for its diverse, inclusive, and innovative culture.

Before becoming CEO, Sasan led Intuit's two biggest businesses – its consumer group and its global business solutions group. His previous roles at Intuit include serving as chief information officer, where he led Intuit’s transformation to the cloud, as well as general manager of ProTax and Intuit’s Financial Services Division.

Sasan is passionate about authentic leadership, driving a culture of speed and growth, and how innovation can solve customer challenges. He regularly writes and speaks about corporate responsibility, leadership lessons, and the importance of data and AI to bring professional-grade tools to consumers and small businesses so they can make the best financial choices for powering their prosperity.

Together with his wife, Shirin, Sasan’s dedication to social responsibility extends beyond his professional life. They have established the Goodarzi Scholarship Grant, a program designed to provide financial assistance to California female technology students of Iranian descent who have migrated to the United States within the last seven years.

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